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In PR, the to accomplishment is building strong relationships with press and mass media agencies. As the old “spray and pray” strategy of firing off a press release to a list of media associates can still function occasionally, it has better to remember to build rapport with reporters on a regular basis. Taking the time to connect with journalists and establishing a mutually beneficial romantic relationship with them will help to make sure that for the opportunity comes up, they are prepared to support you and your company in a timely manner.
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When selling a story, always get started with the journalist’s perspective in mind. Accomplishing this will give you a prospect to custom your concept and ensure that it will resonate with the reporter and their viewers. It will also prevent you from wasting precious time trying to sell the story to journalists exactly who aren’t interested in the topic or audience that you’re targeting.
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